Why direct mail is still important for your business

It Gets Results

Today, you have an ever-growing number of options to market your business. Email marketing, websites, social media, paid advertisement on search engines, coupon sites – it can be tough to decide where to spend your budget. Postcards, newsletters, and direct mail letters consistently outperform other channels like social media and email when it comes to sales. The average response rate for direct mail (letter sized) when sent to your list is 3.4%. For email that response rate drops to just .12%**. One study shows that response rates for direct mail are up 14% since 2004 – during that same period response rates for email marketing have dropped 57%.

It’s Measurable

You can waste and lot of time and money in channels where your return on investment is hard to measure. With direct mail, your in control. You can manage how many pieces you send, where they are sent, and who they are sent to. Each campaign can be tracked many different ways – number of responses, coupons redeemed, landing pages visited. You no longer have to play the guessing game with your marketing. Direct mail campaigns make your marketing more effective. With each campaign, you learn what messages and offers your market responds to.

It’s Cost-Effective

Compared with other forms of advertising such as billboards, TV, radio, etc – direct mail is a bargain. When using a full service print and mail provider (like us), you can send direct mail campaigns for pennies on the dollar. For example – One recent customer mailed a postcard campaign of 1,0000 piece for around $.82 per piece. The result? Store sales were up 25% during the month the postcard was sent.

The Next Step – Download our Free Guide on Direct Mail

Direct mail is an important part of your marketing strategy and can be a game-changer for your business. It is equally important that  We have prepared a FREE Guide to bring you up to speed on direct mail. “Direct Mail Essentials” will teach ways to improve your response, the common mistakes to avoid, and what it takes to be successful with direct mail. Please fill your contact info below to receive the guide.

Download Your Free Guide on Direct Mail

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